Putting a Face on Theatre
I am writing from Plattsburgh NY. A small town in upstate New York near the Canadian border. After many years of renovation our local historic theater "The Strand" is readying for a grand reopening.
The Strand will seat around 1,000 when in operation. The city of Plattsburgh and the surrounding area has a population of 80,000. The arts council which owns the theater is seeking advice on rental opportunities for the theater. Do theaters in your area charge a flat fee for a presenter, a ticket surcharge, a percentage of the box office, etc.
Anything you could tell us would be of great assistance
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Permalink Reply by Bob Shirk on February 11, 2013 at 5:26am I work in a 1500 seat theatre. We charge a flat fee for the venue. We also define what you get for that flat fee. There are additional charges for things like follow spots, digital projector use, special lighting, etc. We charge a per ticket price for box office services. We charge a small percentage to arrange for rental equipment.
I would suggest that you look at the rental schedules of other theatres in your area. Those will give you a good starting point to develope your fees.
Permalink Reply by Brian Carter on March 1, 2013 at 4:47pm Hire an Executive Director to run the facility for the arts council and to spearhead fundraising efforts to cover their salary and venue operating costs.
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